Lab

Designing for moments when an inquiry is unnecessary.

Start with why the inquiry happened and what result the customer needed.

Lab 01 · Concept

Remove the reason to reach out

When a product, policy, or process creates an avoidable inquiry, change the condition that caused it.

Analyze inquiries → define the problem → verify the cause → assess who is affected and why a fix matters → agree on ownership and priority → implement → verify the outcome.

Past work · Tax document self-service · Research on organizational execution

Lab 02 · Concept

Help before a customer has to ask

When an issue depends on a customer’s circumstances or a change in status, use the conditions and outcomes of earlier cases to identify an action that may help.

Analyze cases → match conditions to a customer or event → identify an action → propose it → obtain consent and verify identity when required → act → confirm resolution or offer to open a case.

In financial or security cases, eligibility, consent, authentication, review, and legal requirements govern any action.

  • Charging error: offer a corrective step. If it fails, ask whether to open a support case.
  • Transaction that needs verification: ask whether the customer wants to proceed through secure authentication.
  • Potential credit-limit increase: offer to check eligibility and ask whether the customer wants to apply.

What counts as a result?

A recurring defect may need a permanent fix and early help for customers affected in the meantime. Track whether the customer completed the task, whether the difficulty went away, and whether avoidable inquiries declined.

Early experiment · Structuring support conversations